Privacy Policy

River Modern Marketing Website

Effective Date: 9 March 2026  |  Last Updated: 9 March 2026

1. Introduction

This Privacy Policy describes how Amber Neo Xin Wei ("we", "us", or "our"), a registered real estate salesperson operating under ERA Realty Network Pte Ltd, collects, uses, discloses, and protects your personal data through this marketing website for River Modern.

This website is an independent marketing platform and is not the official GuocoLand website. We are committed to complying with Singapore's Personal Data Protection Act 2012 ("PDPA") and all applicable regulations in our handling of your personal data.

By accessing this website and/or submitting your personal data through our forms, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Personal Data We Collect

We may collect the following categories of personal data:

2.1 Information You Provide Directly

• Contact Information: Full name, mobile/telephone number, and email address
• Property Preferences: Unit types of interest, preferred viewing dates and times, budget range
• Communications: Messages, enquiries, and special requirements submitted through our forms
• Appointment Details: Showflat viewing date and time preferences

2.2 Information Collected Automatically

• Device Information: IP address, browser type and version, operating system, device type
• Usage Data: Pages visited, time spent on pages, referral sources, click patterns
• Cookies and Tracking Technologies: We may use cookies, web beacons, and similar technologies to enhance your browsing experience and analyse website traffic

3. Purpose of Data Collection

Your personal data is collected and used for the following purposes:

1. Property Enquiry Follow-Up: To respond to your interest in River Modern, schedule showflat viewings, and provide property-related information
2. Marketing Communications: To send you updates on River Modern pricing, availability, launch dates, promotions, and related property market information (with your consent)
3. Appointment Management: To arrange, confirm, and manage your showflat viewing appointments
4. Customer Service: To address your queries, provide property consultation, and offer personalised recommendations
5. Market Analysis: To understand buyer preferences and improve our services and marketing efforts
6. Legal Compliance: To comply with applicable laws, regulations, and professional obligations under the Council for Estate Agencies (CEA) guidelines

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under the PDPA:

• Consent: By submitting your information through our registration forms, you provide consent for us to collect, use, and disclose your personal data for the stated purposes
• Legitimate Purpose: Processing necessary for the purposes of providing you with property consultation services that you have requested
• Legal Obligation: Where required to comply with applicable laws and regulations, including CEA professional standards

5. How We Use Your Data

Your personal data may be used to:

• Contact you via phone call, SMS, or email regarding your River Modern enquiry
• Send property brochures, floor plans, price lists, and related marketing materials
• Schedule and confirm showflat viewing appointments
• Provide personalised property recommendations based on your stated preferences
• Follow up on your property purchase journey
• Send periodic market updates and new property launches that may interest you
• Improve our website and marketing services

6. Disclosure and Sharing of Personal Data

We may share your personal data with the following parties, where necessary:

• ERA Realty Network Pte Ltd: As our appointed estate agency, for record-keeping, compliance, and transaction management purposes
• GuocoLand Limited (Developer): To facilitate your showflat appointment, unit booking, and purchase process as required
• Professional Advisors: Mortgage brokers, solicitors, or financial advisors, only with your explicit consent and where relevant to your property transaction
• Service Providers: Third-party service providers who assist with website hosting, form processing (e.g., Netlify), email delivery, and analytics, who are bound by confidentiality obligations
• Regulatory Authorities: The Council for Estate Agencies (CEA), IRAS, or other government bodies, where required by law or regulation

We will not sell, rent, or trade your personal data to any third party for their independent marketing purposes without your explicit consent.

7. Data Protection and Security

We implement reasonable security measures to protect your personal data, including:

• Secure form submissions via encrypted HTTPS connections
• Access controls limiting data access to authorised personnel only
• Regular review of data protection practices
• Secure storage of electronic records
• Compliance with ERA Realty Network Pte Ltd's internal data protection policies

While we take reasonable precautions to safeguard your personal data, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your data.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. Specifically:

• Active Enquiries: Data is retained for the duration of your property search and any subsequent transaction process
• Completed Transactions: Data may be retained for up to 5 years after completion, in accordance with CEA record-keeping requirements
• Marketing Communications: Until you withdraw your consent or unsubscribe
• Website Analytics: Aggregated data may be retained indefinitely for statistical purposes

When your personal data is no longer required, it will be securely deleted or anonymised.

9. Your Rights Under the PDPA

Under Singapore's Personal Data Protection Act, you have the following rights:

9.1 Right of Access

You may request access to your personal data that we hold, and we will provide you with a copy of such data within a reasonable timeframe (generally within 30 days of your request).

9.2 Right of Correction

You may request that we correct any inaccurate or incomplete personal data. We will make the necessary corrections promptly upon verification.

9.3 Right to Withdraw Consent

You may withdraw your consent for the collection, use, or disclosure of your personal data at any time by contacting us. Please note that withdrawal of consent may affect our ability to provide you with property-related services.

9.4 Right to Data Portability

Where applicable, you may request that your personal data be transmitted to another organisation in a commonly used machine-readable format.

10. Cookies and Tracking Technologies

Our website may use the following types of cookies and tracking technologies:

• Essential Cookies: Necessary for the website to function properly (e.g., form submission, session management)
• Analytics Cookies: To understand how visitors use our website (e.g., Google Analytics), helping us improve our content and services
• Marketing Cookies: To deliver relevant advertising and measure the effectiveness of our marketing campaigns (e.g., Google Ads, Facebook Pixel)

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

11. Do Not Call (DNC) Registry

We respect Singapore's Do Not Call Registry provisions. By submitting your contact information through our registration forms, you are providing your clear and unambiguous consent to receive phone calls, and SMS messages from Amber Neo Xin Wei and ERA Realty Network Pte Ltd regarding your property enquiry and related marketing communications, even if your number is registered on the DNC Registry.

You may withdraw this consent at any time by contacting us directly. Upon receiving your withdrawal request, we will cease sending such communications within a reasonable timeframe (generally within 30 business days).

12. Third-Party Links

Our website may contain links to third-party websites, including but not limited to GuocoLand's official website, mapping services, and financial calculators. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us:

If you are not satisfied with our response or believe that your personal data is not being handled in compliance with the PDPA, you may lodge a complaint with the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

Continued use of our website after any modifications to this Privacy Policy shall constitute your acknowledgment and acceptance of the updated terms.

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